E R A
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BRAND/IDENTITY
Design for ERA, Chef Gabe Erales' brand.
The design is built around the symbol of the corn—influential in Erales' work. Our goal is to create an homage to Mexican roots—supported by the phrase, "sin maíz, no hay pais" (without maize, there is no country). His technique is a continuing exploration and cooking philosophy founded on folk Mexican cuisine with resourceful and novel twists. In the same way, the elements in the logo mimic the combination of traditional and modern design techniques. The work has been featured on national and international design platforms such as Indigo Design Awards, International Creative Media Awards, and Logolounge.
