Design system for the Laredo Cultural District in Laredo, Texas.
The design system is adaptable, diverse and inclusive, modular, and especially fun and carefully crafted, just like the district it represents. The tiles that hold the brand together illustrate the energetic variety of different elements that the LCD currently holds, and may evolve into in the future. The tiles mimic Mexican celosia brick often seen in the area. It is a modular brand system, therefore the tile elements can be organized in any order or as pattern.The 3 bright hues visualize the 3 geographical areas that the LCD currently represents
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