VASQUEZ CLASSICAL ACADEMY
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BRAND/IDENTITY
Design for Vásquez Classical School, a family’s private education system.
The logo system is a representation of the merge between the Mexican and Norwegian cultural heritage that makes up the group. The griffin—the chosen mascot of the program—stands with 5 Mexican paddled cacti in the midst of Norwegian textile stitching elements. The goal of the modernized crest and mission statement is to provide a familial sense of unity and formality with a hint of a contemporary sensibility. The curves, balance, and warm tones represent the welcoming and firm support the Vásquez Classical School stands behind.
