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MOUNTAIN ETHOS
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BRAND/IDENTITY
Design for Mountain Ethos, a company that provides high-end mobile basecamps in Colorado.
The design is built on a monogram that resembles a compass pointing to the north, which also inherently creates the vision of a strong mountain. Using the lines and shape of the initials for Mountain Ethos, the positive and negative space create a sense of challenge, while it’s round edges hint a sense of comfort and ease. The hue of this green used in different shades and tints feels natural and embraces the environment.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/b7e2279bb2846654546158540ab2548a/584303c8-d912-4586-b1cb-ab856fc77537_rw_1920.jpg?h=6aa00bd795105302cf81d008fcd240bd)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/b7e2279bb2846654546158540ab2548a/689dbed5-7bf4-485f-9fdc-2b44c22e6d83_rw_1920.jpg?h=a814c600f17dbd1b7cb1f75bc84d88cb)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/b7e2279bb2846654546158540ab2548a/84deea0c-b886-43ad-bee1-96d2d37aaa62_rw_1920.jpg?h=9dd9d81624e2429114e0e2706aa2a6db)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/b7e2279bb2846654546158540ab2548a/ae8627f1-6dd5-4ff9-a2c8-615e5640d969_rw_1920.jpg?h=053ad4bce9083230e5c9d83e7ee9ee3c)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/b7e2279bb2846654546158540ab2548a/4e9fabb8-5615-43ac-bb15-3f8262474fe0_rw_1920.jpg?h=1fc3717b48dea24ff1c7165b502fc6af)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/b7e2279bb2846654546158540ab2548a/1bbab46d-c2d1-42a1-99d6-99ec3e9a47fc_rw_1920.jpg?h=70d5785533ca3ae3e56ad0de6cd37854)