MOUNTAIN ETHOS
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BRAND/IDENTITY
Design for Mountain Ethos, a company that provides high-end mobile basecamps in Colorado.
The design is built on a monogram that resembles a compass pointing to the north, which also inherently creates the vision of a strong mountain. Using the lines and shape of the initials for Mountain Ethos, the positive and negative space create a sense of challenge, while it’s round edges hint a sense of comfort and ease. The hue of this green used in different shades and tints feels natural and embraces the environment.
